Thanks, Obama.

See this guy?  This man is Barack Obama.  He, as of this writing, is the current President of the United States.  And now, I am forced to read through an article about how his clever online/social networking campaign helped initiate a hardcore following that spiraled him to presidency.  This is why this blog post exists.  Thanks, Obama.

Here's a little rundown.  During his run for presidency, Barack Obama and his friends at Blue State Digital ran a site called "My Barack Obama.com", or MyBO.  MyBO was an accessible social network that put power in the people's hands.  It gave the people the opportunity to hear what they wanted to hear, donate how much they wanted to donate, and set up events to their hearts' content, and made the presidential campaign fun and seem a lot more personal.  The article goes on to point out that this campaign worked because MyBO showed up at the right place at the right time, appearing during a time where people were already comfortable with the conventions of social media.

These elements combined, are what ultimately put Barack Obama in office.

"Remember kids!  When used intuitavely, social networking can help you become president one day!"

"Thanks, Obama! Now I know!"

"And knowing is half the battle!"